Camp High Adventure Brochure

For Type I, we were given an old brochure for a summer camp to redesign it entirely. We were encouraged to think outside of the usual cliches associated with summer camps and really push our designs. This assignment also taught us to utilize master pages for elements such as headlines, body text, and page numbering. And as always, being a typography class, we needed to pay close attention to our arrangement of text and the hierarchy we wanted to establish.

Final Brochure:
Cover:
Spread 1:
Spread 2:  
Spread 3:
Back Cover:

Process Book:
-type studies
-color studies




Comps:

Comp 1:

Comp 2:


Comp 3:


I decided to do a bit of a mixture of Comps 2 and 3. I wanted to clean up the look and make it brighter. However, I still wanted to incorporate that chevron pattern like a friendship bracelet, hence the zigzags carried throughout the brochure.

 

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